Pharmaceuticals

Product, concept, messaging, and brand experience in:

  • Cardiovascular
  • Cholesterol
  • Oncology
  • Metabolics
  • Chronic pain
  • Dermatology/Skin care
  • Fertility
  • Feminine issues
  • Podiatry
  • Respiratory ailments Insomnia
  • Oral care
  • Women’s healthcare
  • Parenteral nutrition
  • Pain management
  • IV therapy
  • Nutraceuticals
  • Kidney dialysis
  • Rheumatoid

Participants include:
Physicians specializing in

  • Endocrinology
  • Diabeteology
  • Gerontology
  • Medicine
  • Surgery
  • Primary Care
  • Pain Management
  • Oncology
  • Radiology
  • Psychiatry
  • Dermatology
  • Dentistry

Patients
Caregivers
Pharmacists
Nurses/PA’s
Dietitians
Sales Force
Payers

CONSUMER PRODUCTS/PACKAGED GOODS

Extensive product, concept and CPG brand experience across a broad array of product categories including:

  • Beverages
  • Cookies
  • Crackers
  • Soups
  • Side dishes
  • Frozen dinners
  • Microwave products
  • Salad dressings
  • Candies
  • Fruit snacks
  • Ethnic foods
  • Snack foods
  • Gum
  • Breath mints
  • Toothpaste
  • Mouthwash
  • Energy products
  • Tooth Whitening
  • Personal care products
  • Feminine protection
  • Contraceptives
  • Menopause
  • Health and beauty products
  • Household supplies
  • Pet foods

Participants include:

Males, Females
Children, Teens
Thought leaders/Experts
Employees
Senior Citizens
Millennials
Acceptors and/or Rejecters based on quantitative product evaluations

Methodologies across Pharma and CPG

Focus Groups, mini-groups, dyads, and triads

In-depth, one-on-one interviews (IDIs)

Web-assisted telephone interviews (WIDIs)

Bulletin boards and online discussion groups

In-home visits and shop-alongs

Website development

Observational research

Usability testing

Employee satisfaction studies

Customer satisfaction studies

Specific CPG methodology studies conducted:

New product and concept development for consumer goods and services

Iterative product development cycle, concept testing, refinement, and optimization

Evaluation of alternative packaging forms and ideas for improvement

Product positioning, strategy, and copy development

Creative problem solving and idea generation

Other

  • Rx & OTC Drugs
  • Disease States & Patient Care
  • Patient Kits & Rep Visual Aids
  • Lifestyles, Boomers, Teens, Geriatrics
  • Packaged Foods
  • Logo & Packaging Development
  • Cleaning Products
  • Beverages, alcoholic & non-alcoholic
  • Weight Control
  • Web Development & User Experience
  • Hair Care & Coloring
  • Home Improvements
  • Skincare
  • Bath & Spa Products
  • Oral Hygiene & Whitening
  • Personal & Product Fragrances
  • Pet Foods & Pet Care
  • Testing & Curriculum Development
  • Club Membership Issues
  • Technology & Telecommunications
  • Medical Devices
  • Claims Testing
  • Objection Handling